If you are not getting the most out of your letterbox drops, maybe it’s time to change a few things. The average person will get exposed to thousand of marketing messages each and every day – so how do you make your flyers get the attention they deserve?
Call to action
Make it clear what your message is and what you want your potential customer to do. What’s in it for them? Why are you different to the other 10 flyers in the mail box or on the notice board?
Your unique- So shout it from the roof top!
Let your customers know what makes you so special. Highlight what your business does differently from everyone else – whether it is price competitive, fast response rate, amazing customer service, unique product offerings… Shout it out loud!
Lets face it – not everyone is a graphic designer. You only have one opportunity to make your flyer stand out. Why not get a professional to help? A flyer that is well designed and engaging will increase your chances of your potential customers making contact. A well designed flyer with clear calls to action can really make a difference to the response rate.
Make sure you do a little research into demographics of the area you are dropping your flyers. For example if you are running a daycare centre and drop your flyers in an area with a general demographic that has no children, your flyers are a waste. A little research goes a long way and you will be able to find out most from the census data online.
Make sure they actually get delivered – If you are not dropping them off yourself, make sure you are using a reputable agency so you know your flyers reached the people you intended.
Contact us today to see how we can help you stand out from the crowd.