Are your flyers working for you?

Flyer Design

If you are not getting the most out of your letterbox drops, maybe it’s time to change a few things. The average person will get exposed to thousand of marketing messages each and every day – so how do you make your flyers get the attention they deserve?

Call to action

Make it clear what your message is and what you want your potential customer to do. What’s in it for them? Why are you different to the other 10 flyers in the mail box or on the notice board?

Your unique- So shout it from the roof top!

Let your customers know what makes you so special. Highlight what your business does differently from everyone else – whether it is price competitive, fast response rate, amazing customer service, unique product offerings… Shout it out loud!

Graphic Design

Lets face it – not everyone is a graphic designer. You only have one opportunity to make your flyer stand out. Why not get a professional to help? A flyer that is well designed and engaging will increase your chances of your potential customers making contact. A well designed flyer with clear calls to action can really make a difference to the response rate.

Distribution

Make sure you do a little research into demographics of the area you are dropping your flyers. For example if you are running a daycare centre and drop your flyers in an area with a general demographic that has no children, your flyers are a waste. A little research goes a long way and you will be able to find out most from the census data online.

Make sure they actually get delivered – If you are not dropping them off yourself, make sure you are using a reputable agency so you know your flyers reached the people you intended.

Contact us today to see how we can help you stand out from the crowd.

Communication is key

Choosing the right communications channels is never easy. And now add on Social Media and Digital channels and you have yourself one tricky mix. There is an enormous amount of pressure for Business Owners to use ALL the channels available to them. Our tip for success, BE SELECTIVE.

Selection
How much have you broken down your Target Market? If you’re just breaking down your target market by age and gender, it’s not enough. Really get down to the nitty gritty when defining your Target Market, like “How much spare time do they have and what they do with this time?” “How much do they earn per annum?”
Once you have collected this information, it’s time to put it to good use. Most likely you have discovered a pattern or group of similarities about your clients. Use this pattern to narrow down your promotional activities and ensure you’re reaching that audience you want, those people who will turn into clients.

Don’t put all your eggs in the Modern Mix
What happened to good old fashioned Radio Advertising? Newspapers? Yes, Yes, we get it! Social Media is where it’s at! BUT, is your target audience still consuming traditional methods? Radio on the way to work, newspapers on the weekend? Don’t throw away a marketing channel just because it’s an oldie.

Get Mingling
Get out there!! The value of face to face networking is still huge. How long have you waited for someone to reply to an email? Well, face to face means no waiting to hear back, you get your answers when you ask. How about that amazing personality of yours? Do you think that comes across on email or social media? Maybe not. Get in front of other business or potential clients and show them what you’re made of.

Get out there without wasting your time and money on the wrong audience. Contact us today for some more helpful hints