Choosing the right communications channels is never easy. And now add on Social Media and Digital channels and you have yourself one tricky mix. There is an enormous amount of pressure for Business Owners to use ALL the channels available to them. Our tip for success, BE SELECTIVE.
How much have you broken down your Target Market? If you’re just breaking down your target market by age and gender, it’s not enough. Really get down to the nitty gritty when defining your Target Market, like “How much spare time do they have and what they do with this time?” “How much do they earn per annum?”
Once you have collected this information, it’s time to put it to good use. Most likely you have discovered a pattern or group of similarities about your clients. Use this pattern to narrow down your promotional activities and ensure you’re reaching that audience you want, those people who will turn into clients.
Don’t put all your eggs in the Modern Mix
What happened to good old fashioned Radio Advertising? Newspapers? Yes, Yes, we get it! Social Media is where it’s at! BUT, is your target audience still consuming traditional methods? Radio on the way to work, newspapers on the weekend? Don’t throw away a marketing channel just because it’s an oldie.
Get out there!! The value of face to face networking is still huge. How long have you waited for someone to reply to an email? Well, face to face means no waiting to hear back, you get your answers when you ask. How about that amazing personality of yours? Do you think that comes across on email or social media? Maybe not. Get in front of other business or potential clients and show them what you’re made of.
Get out there without wasting your time and money on the wrong audience. Contact us today for some more helpful hints